My work
The platforms and storefronts I've built end to end — from UI/UX and brand look and feel through to backend architecture, tax engines and launch. Eleven of them, in their own words.
Full-stack e-commerce development. Premier Dubai fashion house for high-end suits and curated dress collections. Led the end-to-end technical realisation — UI/UX look and feel through to a backend that handles international transactions and complex product variations.
A brand rooted in the restorative power of nature. Created a serene UI/UX design mirroring the brand's calming mission, backed by a robust technical framework — from intricate product formulations to a seamless ritual-based shopping journey.
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Blue Beads Lebanon — a celebration of colour and handcrafted charm. Developed a vibrant UI/UX highlighting intricate handmade accessories, bridging local artistry with modern e-commerce for customers across Lebanon and beyond.
Technical infrastructure & SEO performance. A leading Canadian children's fashion retailer. Spearheaded backend setup, domain integration, and the engineering of Canada's multi-tiered tax system (GST/HST/QST) with automated, location-accurate calculations.
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A specialised wholesale platform bridging bulk inventory with professional buyers. Leading end-to-end development around a high-utility digital catalogue model with a direct-to-team communication bridge for bulk order enquiries.
Industrial e-commerce development. Full technical realisation moving the brand from traditional manufacturing to a sophisticated digital storefront — site setup, brand look and feel, backend architecture and a product catalogue spanning multiple sectors.
Custom brand theme, built from scratch. Talent management and creative production for the Gulf and the Levant. A bespoke Shopify theme with an editorial look — arched hero, talent profile pages and an intro curtain — designed to present people, not products.
Personal brand & lead generation. Website for a Lebanese business consultant — service pages for founders and SMEs, an SEO-led blog on hiring and vetting consultants in Lebanon, and a clear route from first read to booked call.
Bilingual corporate website. Boutique consulting, business management and training firm helping companies establish, manage and expand in the Syrian market. Full English and Arabic (RTL) builds from a single source, with services, programmes and leadership.
Portfolio site for an industrial printer. Precision printing on glass, plastic and solid objects since 1973. A bilingual site with a filterable work gallery of client bottles and packaging, built so the product speaks for the craft.
Custom Online Store 2.0 theme. Women's fashion online in Lebanon. Built from scratch — no Dawn or Horizon code — to be editorial, mobile-first and fast: native filtering, predictive search, a cart drawer and Arabic-ready, RTL-aware templates.
Next step
Whether it's a new build, a migration you'd rather not own, or a conversion rate that refuses to move — start with a conversation.