My work
The platforms and storefronts I've built end to end — from UI/UX and brand look and feel through to backend architecture, tax engines and launch. Six of them, in their own words.
Full-stack e-commerce development. Premier Dubai fashion house for high-end suits and curated dress collections. Led the end-to-end technical realisation — UI/UX look and feel through to a backend that handles international transactions and complex product variations.
A brand rooted in the restorative power of nature. Created a serene UI/UX design mirroring the brand's calming mission, backed by a robust technical framework — from intricate product formulations to a seamless ritual-based shopping journey.
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Blue Beads Lebanon — a celebration of colour and handcrafted charm. Developed a vibrant UI/UX highlighting intricate handmade accessories, bridging local artistry with modern e-commerce for customers across Lebanon and beyond.
Technical infrastructure & SEO performance. A leading Canadian children's fashion retailer. Spearheaded backend setup, domain integration, and the engineering of Canada's multi-tiered tax system (GST/HST/QST) with automated, location-accurate calculations.
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A specialised wholesale platform bridging bulk inventory with professional buyers. Leading end-to-end development around a high-utility digital catalogue model with a direct-to-team communication bridge for bulk order enquiries.
Industrial e-commerce development. Full technical realisation moving the brand from traditional manufacturing to a sophisticated digital storefront — site setup, brand look and feel, backend architecture and a product catalogue spanning multiple sectors.
Next step
Whether it's a new build, a migration you'd rather not own, or a conversion rate that refuses to move — start with a conversation.