Empowering Your
Online Business

E-commerce Excellence Manager & Strategic Consultant

I am a results-driven E-commerce leader with nearly two decades of experience in the retail and digital landscape. My career is defined by a unique evolution from the retail floor to the executive level, giving me a 360-degree understanding of how to connect products with people and data with growth.

My Career Journey

Currently, as the E-commerce Excellence Manager at Holdal Group, I am technically responsible for the digital strategy of major global and local brands, including Lacoste, MyHoldal, and Maison Cadrans. I specialize in architecting high-performing online stores on Shopify and WooCommerce, with a focus on building scalable frameworks that drive revenue and operational efficiency.

My background as a Retail Analyst and Store Manager gives me a unique advantage: I don't just see code; I see inventory, consumer behavior, and profitability. I translate these traditional retail insights into the digital world through advanced analytics and conversion rate optimization (CRO).

What I Bring to Your Business

• Platform Mastery: Expert-level management and development of Shopify and WordPress/WooCommerce ecosystems.
• Data-Led Growth: Utilizing GA4 and Microsoft Clarity to turn raw data into actionable insights that improve conversion rates and customer journeys.
• Strategic Consultancy: Advising on SEO frameworks, omnichannel strategies, and merchandising to ensure your digital store is optimized for long-term organic growth.
• Technical Excellence: Bridging the gap between marketing, tech, and sales to ensure seamless digital transformations, including mobile app integration and UX/UI enhancement.
• Proven Freelance Success: I bring the same enterprise-level expertise to independent brands globally, including projects in Dubai, Canada, and Lebanon.